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Radio Rentals 58
Radio Rentals ceased the rental of radio receivers in 1965 to concentrate on television rental. In the 1950's Radio Rentals offered some of their receivers for direct purchase as well as rental, capitalising on the fact that they could stress the reliability of the receivers (as it would affect their own company profit margin if they weren't reliable). The outright sale receivers were identical to rental versions. A plastic strip between two rivets on the chassis of the receiver indicated that the set was a purchase model. If the set was for rental the "purchase model" plastic strip could be broken off to reveal a "for rental only" strip beneath it. This system is evident in purchase model 226, though I have not uploaded a picture to this site at this time. Several other companies also hired radios to the public, notably Rentertainments and Direct Electrical Rentals (D.E.R). A radio from D.E.R. from the early 50's can be seen here. Continue to Roberts Radio model MR © COPYRIGHT RETAINED ON ALL TEXT AND PICTURES ON THIS SITE. |